From the Producers: 

The Virginia Leather Contest is the search  for an individual from the Leather, Levi, BD/SM, and Fetish lifestyles  who can help foster a better understanding and appreciation of the  lifestyles within the community through social, charitable, and  educational endeavors and activities. This will be accomplished through  participation in local Pride and community events, select statewide  Pride and regional events,and encouragement and support to attend and or  enter national events.